President Trump loves Diet Coke so much that he installed a red button on his desk in the White House that summons staff to deliver him the drink within seconds.
His youngest son, Barron Trump, prefers a caffeinated drink that is more popular with Gen Z: yerba mate.
Trump, 20, has been revealed as the director and board member of a new beverage company called Sollos Yerba Mate, which produces the bitter herbal tea that is a favourite in Latin America and rising in popularity across the world.
He launched the company, based in Palm Beach, Florida, about a mile from his father’s Mar-a-Lago estate, alongside some of his closest friends.
Sollos Yerba Mate has raised $1 million from private investors, according to a US Securities and Exchange Commission filing.
The first product, a pineapple and coconut-flavoured drink, will launch in May, Sollos announced on LinkedIn.
President Trump has launched several drinks in the past, including Trump Ice bottled water, which featured a picture of Trump on its sleeve, and Trump Vodka. The president’s second-eldest son, Eric, relaunched Trump Vodka in December, 14 years after the brand was discontinued.
Barron, who is reported to be worth at least $150 million and said to hold a fortune in cryptocurrency, is still a sophomore at New York University’s Stern School of Business.
He is listed as a director of Sollos alongside four other partners: Spencer Bernstein, Rudolfo Castello, Stephen Hall and Valentino Gomez.
According to their LinkedIn pages, Bernstein and Hall attended Oxbridge Academy, the private school which Barron attended.
His mother, the first lady Melania Trump, ensured he stayed out of the spotlight while growing up at the White House during his father’s first term.
Now, however, Trump is beginning to make a name for himself. Standing at a reported 6ft 7in, he was a distinctive presence in his father’s 2024 election campaign and was said to have advised him to appear on young male-skewing podcasts such as The Joe Rogan Experience.
Those close to him describe him as an entrepreneur in the family mould. His grandfather, Fred Trump, was a successful New York real-estate magnate.
“Barron has inherited his father’s interest in making money and a name for himself, and is well on the way to becoming an entrepreneur,” a source told People magazine when he celebrated his 20th birthday last month.
“He is smart, focused and resourceful. He is always looking for areas that interest him and is quite ambitious for such a young age.”
The source added: “Barron is a carbon copy of his father, yet he is blessed without the elder’s brashness. He is more like his mother with a European aloof and quiet sophistication.”
Last year, Forbes said Barron was responsible for pushing the family business into the lucrative cryptocurrency it now holds.
He taught the president what a “wallet” was and co-founded the crypto company World Liberty Financial alongside his father and older brothers, Don Jr and Eric.
Forbes estimated that the venture added about $1.5 billion to the Trump family net worth, with roughly 10 per cent belonging to Barron.
The outlet reported that the youngest Trump also had billions of locked-up tokens that, when able to be traded, could be worth more than $500 million.
