Apple is gearing up for the launch of its new devices next week. However, a new leak about the iPhone 18 launch has now surfaced online. According to a report by Bloomberg’s Mark Gurman Apple is experimenting with a deep red colour option for the upcoming iPhone 18 Pro and Pro Max. This move of the company is followed by Cosmic Orange variant on the iPhone 17 Pro. For those unaware, the Cosmic Orange colour of iPhone 17 Pro Max gained a lot of popularity in China, where the customers linked it to Hermès’ signature orange. Gurman notes that red is currently the flagship colour in testing, though Apple may keep orange in the lineup as well.“Apple is now considering a deep red color for its next lineup. Given the success of orange, I wouldn’t be surprised if the company keeps that option around and just adds the red as an additional choice. But red and orange might be a little too close on the color wheel to have both,” reads the Bloomberg report.
Too close on the colour wheel
While orange helped drive sales, Apple faces a design decision: whether to keep both orange and red, which sit close together on the colour spectrum. Gurman suggests that rumoured purple and brown options may simply be variations of the red shade under consideration. Gurman has also said that Apple’s long-rumoured foldable iPhone, Gurman reports that the company plans to avoid bold colours altogether. Instead, the foldable is expected to launch in more utilitarian tones reminiscent of early iPhone models — likely dark gray/black and light silver/white.
Apple iPhone 18 Pro and iPhone 18 Pro Max expected launch
Apple generally announces new iPhone models at its Fall event in September. This is rumoured to change in 2026. According to reports, iPhone 18 Pro and iPhone 18 Pro Max in the typical September timeframe. However, the standard iPhone 18 may be skipped at the September event this year. As per reports, it may be unveiled next year in March along with iPhone Air 2.
New A20 Pro chip may power the iPhone 18 Pro Max
Apple’s new A20 Pro chip, which will be the company’s first processor manufactured using a 2nm process, is expected to power the iPhone 18 Pro Max. Additionally, the chip will employ “Wafer-Level Multi-Chip Module” (WMCM) packaging, making it more compact, powerful, and energy-efficient than earlier iterations.Moreover, Apple may switch from third-party chips to its own modem for the first time in the Pro models. This modification should greatly extend battery life, especially when paired with the A20 Pro’s powerful processor.
