Key figures
Rs.81.9 lakh crore
Indian mutual fund industry’s total assets under management, as of December 31, 2025, as per Association of Mutual Funds in India data.
Approximately 1.38 crore
Number of women among 5.34 crore unique mutual fund investors, i.e. 25.7-26%, as of March 2025, as per Angel One data.
Putting money to work
Among respondents not investing in mutual funds, a majority set aside less than 10% of their income for investment purposes, more so in tier 2 and emerging cities.
What percentage of income do women manage to invest?
Instrument of choice*
56%: Share of respondents who invest in mutual funds, which is among the top three investment instrument for women across age groups.
What investment avenues do respondents prefer?
Belief building
Women who have taken the first step are far more confident about the long-term potential of mutual funds.
Can mutual funds help respondents fulfil their financial goals?
Approach to mutual funds
Systematic investment plans (SIPs) are overwhelmingly the chosen mode of mutual fund investment for respondents across age and income brackets.
Clarity, simplicity & guidance
57%: Respondents want better advice from their advisers
46%: Non-investing respondents actively seek more information on mutual funds
25%: Non-investor respondents prefer simplified,packaged investment baskets
15%: Currently investing respondents feel completely confident already
Source: ‘Her Wealth Her Way’ by The Wealth Company, conducted among 2,030 investor and non-investor women across cities, including metros, Tier 1, Tier 2, and emerging urban centres. Respondents ranged from 18 years to over 58 years, representing a broad range of income levels and professions.
*Percentages not adding to 100 as multiple responses allowed.
